Tips for Creating Original and Compelling Healthcare Content

Healthcare companies and retailers can no longer rely on traditional advertising and in-store promotions to market their goods and services. Today, people turn to the internet for information. If people can’t find your products and services online, you may as well be invisible. This is why healthcare brands should embrace content marketing. The Importance of Content Marketing for the Healthcare Sector Today, around 83 percent of healthcare organizations are using content marketing to drive growth. When researching their healthcare options, consumers are seeking out valuable content in the form of blog posts, ebooks, videos, images, infographics, email newsletters, social media posts, and more. When you provide the right content at the right time, you strengthen your credibility and are more likely to gain loyal customers. This trust-building approach is backed up by research. According to TMG Custom Media, around 78 percent of consumers believe that companies that offer original content are interested in building long-lasting relationships with their customers2. But in order to reap the benefits of content marketing, you need to get it right. Best Practices for Creating Healthcare Content Focus on High-Quality, In-Depth Content If you want to reach more potential customers online, make sure some of your content is long-form. In one study, the average Google first page result contained 1,890 words. Consumers also want specific answers. Around 66 percent of all internet users look online for information about a specific medical problem. Create content that addresses specific health issues, and link to sources that support your content. Consider writing an ebook, whitepaper, or reference guide. Start a Company Blog Constant blog content is one of the best ways to improve your search engine rankings, drive web traffic, and build your credibility. Focus on topics that your target audience cares about and you’ll become a go-to source for healthcare information. Produce More Video Content According to Becker’s Hospital Review in an article on healthcare marketing trends for 2018, health-related video content is in demand. By 2019, videos will account for around 85 percent of all internet traffic in the US. Videos are engaging, easy to consume, and highly shareable. Use them to share expert health information, or tell staff stories. Use the Right Tone Most people aren’t interested in marketing buzzwords like â€Å"patient-centric† or â€Å"state-of-the-art.† Instead of using complicated medical terms, use conversational, compassionate, jargon-free language. Don’t Forget Email According to Twitter research, 74 percent of marketers consider email as the most effective distribution channel for new content. Most people need time to make a healthcare decision, so consider distributing an email newsletter to keep people engaged with your brand. Optimize for Local Search Around 47 percent of internet users search online for information about doctors or other health professionals. If you have a local practice, make sure your content includes keywords related to your location to maximize your online visibility. Get Social Find out where healthcare conversations are happening on social platforms, get involved, and promote your content. Facebook is still the most popular social media channel, followed by Instagram, Pinterest, LinkedIn, and Twitter. Optimize for Mobile Most US adults now own a smartphone, and Google Search now prioritizes mobile-friendly websites, so you must optimize your healthcare content for mobile devices. Find out how to make your content mobile-friendly. Be Consistent According to HubSpot, it takes about six months of posting relevant content on a weekly basis to impact your web traffic. Start using an editorial calendar to ensure you deliver regular, useful content to your target audience. Healthcare Content Ideas Stories. Your staff, patients, and the history of your organization all provide useful material to help humanize your brand. Lifestyle content. Tackle topics related to patient health and lifestyle choices. Opinion pieces. Give your stance on current news stories and trends in your industry. New data and surveys. Use your own data, source data from the internet, or survey your existing customers as a springboard for new content. Aftercare content. The period after an appointment or procedure is often neglected by content marketers, but it provides a broad range of content opportunities. Condition-specific information. You don’t have to cover every topic, but you can discuss common procedures and conditions. Billing information. Most patients read billing statements, so don’t miss this opportunity to refer customers to your website and social media channels for more information. Wrapping Up The wealth of healthcare information now available online means every healthcare brand must fight for attention. However, with access to various content formats and online distribution channels, it’s also a great opportunity for brands to reach new customers with content. If you’re a healthcare company looking to leverage the power of content marketing, consider hiring freelance health medicine writers. Follow these recommendations and above all, offer content that supports and informs potential customers. Content marketing requires patience, but if you’re willing to invest in it, you’ll increase your web traffic, leads, and ultimately sales.

Tiger Woods essays

Tiger Woods essays Tiger Woods was too young to notice the racism around him. He didn't understand that in this world, people were judged by the color of their skin. He couldn't speak out about it; he couldn't voice his opinions, or come up with possible solutions because he was too young. Tiger faced many racial ordeals throughout his life, mainly because he was half-Thai and half-black. He broke into the sport of golf as one of the youngest. He not only wanted to be the best black golfer; he wanted to be the est golfer. The only way Tiger dealt with racism was to let his clubs do all the talking for him. The book starts off with Earl Woods, Tiger's father, during the Vietnam War. A sniper almost took out Earl but his friend saved him. Later on that day, he gets in a predicament with a bamboo viper, and once again, his friend saves him. The friend's name was Nguyen Phong, and he was good in combat; he was a tiger in combat. Nguyen Phong had the nickname of "Tiger". Earl vowed that if he ever had ther son, he would call him "Tiger". After the war, back in the United States, Earl met a Thai woman named Kultida and he married her and had a son. They named the baby Eldrick, but Earl called him "Tiger". Tiger Woods took interest in golf at a young age. He would watch from his crib as his father would practice his swing. He began playing golf since before he could walk. When he got a few years older, he began to compete in the Junior Nationals tournaments against older boys. He didn't hav the strength to drive the ball far, but he had skill; he was blessed. Earl made Tiger some miniature clubs out of his old ones and from that moment on, he was obsessed with the sport. The way that Tiger played, it was no longer a sport, it became an art. With every hole he played, his game progressed to a whole new level. As Tiger grew older, he still ...

Impact of Globalization on Development of Nations Literature review

Impact of Globalization on Development of Nations - Literature review Example Globalization is related internationalization of production and business of organizations that require organizational structural changes, resources, management practices, capabilities and competencies to meet the needs & requirements of cross border production, business, transactional strategies, and marketing operations. [Dunning. 1993 taken from Clark and Knowles. 2003] Globalisation is essentially a plurality of global knowledge systems that results in cultures which spill over across boundaries (that were developed to constraint them) in many countries and hence forms a mass global society. [Worsley. 1999 taken from Clark and Knowles. 2003] Globalisation is an extension of geographic limits of economic activities across national boundaries of multiple countries such that the many internationally dispersed activities get categorized under global definitions and are functionally integrated. [Dicken. 1998 taken from Clark and Knowles. 2003]Â  There are many such definitions that de scribe globalization at economic, cultural, religious, linguistic, political, social, etc. levels but, as reiterated by Clark and Knowles (2003), a clear, concise and consolidated definition is yet to arrive. The paper is targeted to analyze the impact of globalization on the economic and social development of regions across the globe. The methodology employed for the study comprises of the study of the selected empirical literature on globalization. The arguments that support globalization, as well as the ones that criticize globalisations, have been considered to arrive at the conclusions. Vernon (1971) carried out an empirical analysis of the relationship between the globalization of businesses and national economic goals of a country. As per his analytics, the nations look forward to enhancements of much larger systems than just earning profits from exports or duties from imports. Enhancement of infrastructure, people competencies, technology, cross border controls for mutual be nefits, etc., acquisition of foreign currency, better utilization of capitals, higher revenues and margins are some of the economic benefits that nations look forward from globalization. For example, the development of global information and communications technologies (ICT), global aviation and road transportation of the nations is the result of collaborative working among nations to share their competencies and put demands on the industries multilaterally to achieve mutual economic benefits.

Heathrow Airport Project Evaluation Essay Example | Topics and Well Written Essays - 1750 words

Heathrow Airport Project Evaluation - Essay Example This meant some of the Star Alliance airlines having their operations at terminal 2 and 3 would have to move to terminal 1. Completion of this project on time would enable Heathrow Airport, which currently caters for 90 airlines, to rise up to more than 180 airlines worldwide. Though completing the project on the laid timeline was one of the most important things, there were other factors that had to be considered, including the safety and health issues (BAA, 2012). This was important because the terminal was to be used by passengers, and their needs came first. All factors had to be considered so as to maintain the reputation of BAA to the stakeholders , the public, and the media. The passage of terminal 1 may lead to delays which could cause not only significant penalties but also loss of other clients. A project manager, David Buisson, was chosen to manage the project as he was a certified project manager who also had more than 13 years of working experience as a manger in various challenging and complex projects (BAA, 2012). Mr. Buisson had worked with teams of professionals from various places around the world, including professionals from industries who were skilled enough to tackle major transport and communication projects. Using the experience developed from many years of experience and meeting different people around the world, Mr. Buisson had the required sufficient knowledge to choose a team that would be able to complete the project in the required timeline. The teams chosen would be required to collaborate and make the success of the project the most important thing they do. They should also remember the safety of the project as it is supposed to serve millions of people and for decades of years to come. Planning Approaches Planning and survey are a continuous process wh ich may take time before being implemented. There are three proven planning approaches for projects which include top-down execution and responsibility; top-down policy and bottom-up planning and execution; and bottom-up execution and responsibility (Kerzner, 2000). The top down execution and responsibility is the department responsible for coordinating and planning of procedures and policies. The management in this approach is centralized as it involves a few people making decisions for the rest of the team (Cooke-Davies, 2000). In this case, the stakeholders are informed of the proceedings of the project and they make the decisions of whether the project would still be done or not. They decide whether the request for time extensions would be necessary, whether additional resources would make any changes to the project and they make conclusions without consulting the teams doing the project. This approach has its disadvantages as various departments may not get the special attentio n required to complete the project on time. Different teams may also not understand how they should relate to each other while trying to complete the project. The other approach is the bottom-up execution and responsibility which encourages each department to develop or come up with their ideas and implement plans without much supervision (Morris, 2004). In this approach, there is a manager in charge of them, but they only report to them in critical circumstances. In our case, the project manager encourages the team members to use the collaborative approach while solving various problems. This approach involves training various people as well as having different parties which can be expensive especially to big projects such as refurbishing Heathrow Airport Terminals. The last planning approach is the top down policy and bottom up planning and execution which have overall planning rules or guidelines which are

Music Genre of the Blues Essay Example | Topics and Well Written Essays - 1250 words

Music Genre of the Blues - Essay Example From the discussion it is clear that dating back to the origin of different kinds of music genre, it is quite clear that they came about as a result of coordination of collection of human lifestyle and movement. Contextually, we can attribute the origin of the Blues music genre to human movement and farming and also a product of their deepest expressions. The Blues itself means being sank in melancholy or being depressed. The genre came about as a result of expression of plight and predicaments by the African-American slaves. At such times the Africans were being subjected to work in the North American Colonies Plantations. As the report declares music is influenced by climate through which it thrives. This is an implication that the Blues was also shaped by outside factors besides its human architects. Music was effected in religious activities and Africans who practiced Christianity used it to propagate their spiritual religion. As the Europeans strived towards transforming African pagans into faithful Christians, it can to their attention that these Africans were exceptionally talented in music. If you are to influence someone onto doing something then it is always better and much easier to employ what they have and like. The Europeans used the African music to spread the gospel of Christianity amongst their target population. â€Å"This "spiritual" music was the first instance of African music adapted to the social environment of the New World†¦Ã¢â‚¬ 

The Pearl by John Steinbeck Essay Example for Free

The Pearl by John Steinbeck Essay This Essay will discuss the use of symbols in the novel The Pearl by John Steinbeck. In this novel there are many themes explored. These include the destructiveness of greed, how love can give someone great courage and strength, knowledge is power, but a power which can be abused, and how a dream is good until it starts to destroy the things of value in a person’s life. The destructiveness of greed is shown when the doctor comes to Kinos house and heals Coyotito after Kino has found The Pearl. When Coyotito had been bitten by the scorpion, his father and mother take Kino to the doctor in order to get a treatment. But the doctor refuses to heal Coyotito because Kino is poor. Later On, after Kino owns the pearl, the doctor automatically comes to Kinos house and offers a treatment for Coyotito. After he treats Coyotito, he pretends that he does not know that Kino has found a pearl and asks Kino about the medical expenses. You have a pearl? A good pearl? The doctor asks with curiosity. The reality is that the doctor cares more about Kinos pearl more than giving people treatments. The doctor does this because he values materialistic things more than he cares about others. Although the doctor has a lot of money and he has an abundance of everything he needs and wants in his life, he still wants more and his is dissatisfied. Obviously, the greed had already controlled the doctors mind and the way he acts towards people. Another example of the destructiveness of greed is seen in Kino As Kino tried to find a way to gain wealth and status through the pearl. During this, Kino transforms from a happy, comfortable father to an unhappy criminal. In this quick transition Kino displays the way the ambition of success and greed can destroy innocence. Kino’s desire to gain wealth changes the way we see the pearl. When we first visualize the pearl we see it as a natural beauty and good luck. As the story continues we start seeing it as a symbol of human destruction. Therefore, Kino’s greed leads him to behave violently towards his wife and it also leads to his son’s death. During his mission he loses sight of his cultural traditions and his society. His dreams start to destroy him. This leads the theme of how a dream is good, until it begins to destroy the things of value in a person’s life. Because Kino believes The Pearl will help him achieve all the dreams he has in store for his son Coyotito Kino does not want to give up the pearl. Juana, who is smart enough to figure out that the pearl is going to cause trouble, asks Kino to throw the pearl away multiple times. And even tries to get rid of it herself. Juana says, This pearl is evil. This pearl is like a sin. It will destroy us all! † Even though Juana warns Kino that the pearl will bring great misfortunes to the family and asks him to throw the pearl away, Kino decides not to listen or take the advice his wife is giving because Kinos mind is already overtaken by his dreams he wishes of achieving with The Pearl. He is blinded by the dream of: Juana and Coyotito and himself standing and kneeling at the high alter in the new white clothes holding a Winchester carbine and ‘’Coyotito sitting at a little desk in a school. It is now clear to us that he is slowly starting to become greedy and that his selfish thoughts are suddenly starting to control his actions and what he says. After Kino has found the pearl of the world, everyone is eager to own it and they all begin to start thinking of their own dreams and what they can achieve if they had a pearl like Kino’s, Every man suddenly becomes related to Kino, and Kinos pearl [goes] into the dreams, the schemes mans enemy. And so, the narrator says, For it is said humans are never satisfied, that you give them one thing and they want something more. In the scene where people try to steal Kinos pearl after the pearl is found, they do whatever they can possibly do in order to steal the pearl. Jealousy has grown in the heart of these people and jealousy has turned them into greedy, selfish people. But in the end Kino was only trying to help his family. This relates to the theme of how love can give someone great courage and strength. Kino loves Juana and Coyotito and he wishes to provide them a luxurious and comfortable life style. Through Juanas character we can see the she was chosen to be shown as an â€Å"iron lady† figure. Being a decent wife and the woman behind his man, Juana chose to remain quiet on their long mission. She shares the joy and sorrow with Kino and Coyotito. When Kino acts offensively towards her, she quietly bears the emotional and physical pain she’s being put through. She pledges her loyalty and faithfulness to Kino and her son Coyotito. Her love for Coyotito gave her courage to suck out the venom from her sons shoulder when he was bitten by the scorpion. When Kino is ready to set off to the ocean, Juana insists in following him because she wants to prepare poultice. The traditional cure made of seaweeds. Compared to Kino, her idea of family love is far safer than Kinos ideas of family values. But Kino’s lack of knowledge stops him from being able to provide a luxurious lifestyle for his family. This is linked to the theme of how knowledge is power. Kino believed that if he could afford to give Coyotito an education, Coyotito would move up in social status and he and Juana’s lives would have improved also. â€Å"And my son will make numbers and these things will make us free because he will know-he will know and through him we will know,† Because of his simple lifestyle and their lower social status in life Kino felt powerless against the doctor. Because of his status Kino could not question the doctor’s procedures or his motives. â€Å"Kino felt the rage and hate melting towards fear. He did not know, and perhaps this doctor did. And he could not take the chance of pitting his certain ignorance against this man’s possible knowledge,† Kino knew that if he had a higher social status he wouldn’t have been manipulated. In conclusion there are many symbols in this novel. The symbols are shown through the use of different themes. The symbols help us to realize the main idea of this novel; that materialistic things can change a civilized man.

Aspects of Love in William Shakespeares Romeo and Juliet :: Romeo and Juliet Essays

Aspects of Love in William Shakespeare's Romeo and Juliet 'Aspects of Love': Discuss the various forms of love that are present in Shakespeare's "Romeo and Juliet". It's a clichÃÆ'Â © to say that Romeo and Juliet is the greatest love story ever told. People say this because it is the most famous love story told and the play has various aspects of love and not only one. Even the phrase 'the greatest love story ever told' was used as a tagline for the recent Baz Luhrmann film. The prologue is full of violent and negative language e.g. ancient grudge, civil blood, fatal lions, death- marked, rage. But also has words to do with love e.g. star crossed lovers. You can already tell that this is going to be a love story with trouble, worry and violence in it. The first reference to an aspect of love in this so-called "greatest love story ever told" after the Prologue is to rape and therefore lust not love. The first two characters that the audience is introduced to are Sampson and Gregory. They are vulgar and crude, making many sexual references and innuendoes. They do not see love as involving emotions or desires, but as a purely physical thing, sexual not emotional. Sampson refers to women as "weaker vessels" and tells of how he will rape the maids of the Montague household; "Women being the weaker vessels are ever thrust to the wall", "I will push Montague's men from the wall, and thrust his maids to the wall". Both Sampson and Gregory have petty and narrow perceptions of 'love'. Neither of them appears to have ever experienced true love. They talk in a crude and coarse manner and see women as objects not people. Courtly love characterises Romeo's behaviour at the start as he mopes over the unattainable Rosaline. This is only upper class and is not necessarily about love. It is really a series of expectations, aristocratic societies expected their young men to idolise a woman 'out of their league. This happens to Romeo because he is self-pitying

SWU Food and Beverage

Southwestern University (SWU), located 30 miles southwest of the Dallas/Fort Worth metroplex, has witnessed tremendous growth in its football program. With that growth, fueled by the hiring of legendary coach Bo Pitterno, has come more fame, the need for a bigger stadium, and more complaints about seating, parking, long lines, and concession stand prices.Southwestern Universitys president, Dr. Marty Starr, was not only concerned about the cost of expanding the existing stadium versus building a new stadium, but also about the ancillary activities. He wants to be sure that these various support activities generate revenue adequate to pay for themselves. Consequently, he wants the parking lots, game programs, and food service to all be handled as profit centers. At a recent meeting discussing the new stadium, Starr told the stadium manager, Hank Maddux, to develop a break-even chart and related data for each of the centers.He instructed Maddux to have the food service area break-even r eport ready for the next meeting. After discussion with other facility managers and his subordinates, Maddux developed the table below. This table shows the expected percent of revenue by item, the suggested selling prices, and his estimate of variable costs.Selling Variable Percent ItemPrice/UnitCost/UnitRevenue Soft drink$1.50 $ .75 25% Coffee 2.00 .50 25% Hot dogs 2.00 .80 20% Hamburgers 2.50 1.00 20% Misc. snacks 1.00 .40 10%Madduxs fixed costs are interesting. He estimated that the prorated portion of the stadium cost would be: salaries for food services at $100,000 ($20,000 for each of the five home games); 2,400 square feet of stadium space at $2 per square foot per game; and six people in each of the six booths for 5 hours at $7 an hour. These fixed costs will be proportionately allocated to each of the products based on percentages provided in the table. For example, the revenue from soft drinks would be expected to cover 25% of the total fixed cost.Maddux wants to be sure that he has a number of things for President Starr: 1, the total fixed cost that must be covered at each of the games. 2, the portion of the fixed cost that must be covered at each of the games/ 3, what his unit sales would be at break-even for each items- that is, what sales of soft drinks, coffee, hot dogs, and hamburgers are necessary to cover the portion of the fixed cost allocated to each of these items. 4, what the dollar sales for each of these would be at these break-even points, and 5, realistic sales estimates per attendee for attendance of 60,000 and 35,000 (in other words, he wants to know how many dollars each atendee is spending on food at his projected break-even sales at present and if attendance grows to 60,000).He felt this last piece of information would be helpful to understand how realistic the assumptions of his model are, and this information could be compared with similar figures from previous seasons.DISCUSSION QUESTIONPrepare the report with the items noted so it is ready for Dr. Starr at the next meeting.

Purpose Statement Memo

It is impossible to think about doing a successful business abroad without paying full attention on learning and understanding all the specifics of local business and social culture, including the variety of local customs and traditions related to business activity. The purpose of this report is to collect, systematize and summarize available materials about social and business customs of Japan, traditional perception of business and commerce in this country, specifics and tendencies of social interaction, the rules of business etiquette, nuances of formal and informal behavior, and so on, in order to help achieving an effective cross cultural competence when doing business with Japanese partners. Contents 1.  Ã‚  Ã‚  Ã‚  Ã‚   Introduction: Basic Facts on Business Environment in Japan 2.  Ã‚  Ã‚  Ã‚  Ã‚   Business Culture of Japan 2.1.   Traditional Views on Business in Japanese Society 2.2.   Main Values of Business Culture in Japan 2.3.   Organizational Culture in Japan 2.4.   Strategies of Communication and Building Business Relationships 2.5.   Business Etiquette 3.  Ã‚  Ã‚  Ã‚  Ã‚   Social Customs and Traditions of Japanese Society 3.1.   Specifics of Social Interaction in Japan 3.2.   Impact of Religion and Ancient Cultural Traditions on Modern Social Life 3.3.   Cultural Nuances of Informal Social Interaction 4.  Ã‚  Ã‚  Ã‚  Ã‚   Conclusion: Recommendations on Developing Effective Cross Cultural Competence When Doing Business in Japan. References Doing Business in Japan. (2007 April). Japan External Trade Organization. Retrieved January 18, 2008, from: Doing Business in Japan. (n.d.) Kwintessential. CommunicAid Group Ltd. Retrieved January 18, 2008, from . Japanese Business Culture. (2006). Venture Japan. Retrieved January 18, 2008, from:

Beowulf Not just a kids story essays

Beowulf Not just a kids story essays When you compare Beowulf to any modern novel or movie, Beowulf seems childlike at best. Beowulf is told in a straightforward, uncomplicated manner very unlike many of todays works, which contain complex plots and themes. What makes Beowulf readable to an adult and not just children? Why do people find stories such as Beowulf so intriguing? Why is Beowulf, or any myth, significant? Beowulf, the story of the young Beowulf sent by fate to save a kingdom plagued with a nightmarish monster, a rather basic plot synopsis especially for a story that has been around for more than one thousand years. However Beowulf contains far more long-standing impact than a slew of the best selling books at any bookstore. Beowulf, as any myth, teaches many moral lessons giving us a detailed insight into the culture and writers beliefs through written accounts of morality and religion and through the tales deep symbolism. And it also provides for an entertaining ride filled with supernatural feats and monsters with an inspirational hero or role model for the reader. In contrast to some other popular mythological stories such as the tales of the Greek gods, Beowulf is almost believable. Beowulf is just over the edge of real, it pushes our definition of what exists but not to the point to where we cannot imagine what is happening in the story. Also I feel that Beowulf is a superior work of mythology because Beowulf is a true and perfect hero, and represents the personality and courage most people wish they had In Episode 1 the story begins with the tale of Scyld Sceafing, which parallels Beowulfs evolution, it is the motif of a helpless child turning into a great king. Similarly, Sceafing arrives from the water to the Danish lands in the same way Beowulf arrives. This is a popular theme in many myths, a small and weak one rising to be strong and a leader (i.e. Jesus). Part of the beauty of myt...

Training And Development Essay Example | Topics and Well Written Essays - 500 words

Training And Development - Essay Example It can convert speech into text in real time for deaf or hard hearing students to read what is taught in the classroom. Training and development of CART needs skilled typists who also possess good auditory and verbal skills and need to be familiar with different operations of computers. Trainer must also be familiar with the course material. In training, the text is displayed in real time for deaf or hard hearing students to read on monitor or display. When the class is finished, the text is saved in a word file, which can be copied, edited, printed and disseminated to the students. Two different techniques are used in the training and development of CART to wrap as much information as possible. First is to use computerized abbreviation system to lessen keystrokes and second is the text condensing strategy to allow the transcriber to add fewer number of words devoid of losing verbal information (Ross & Marion 119). As long as the text is readable to the deaf or hard of hearing learners, it can be demonstrated in a number of different ways. If the training is provided to a solitary student, a subsequent laptop or computer can be used for a display. However, if there is not a single student but infect a group of deaf or hard of hearing students that are to be trained, a big TV or protrusion screen is a good idea to use.

Key Features of E-Business Environment Term Paper

Key Features of E-Business Environment - Term Paper Example This essay stresses that business-to-business is a kind of dealing in which the dealing of services or goods is carried out among companies. In case of our online DVD Shop business, we will use B2B that will describe e-communication between enterprise and business to detach it from business-to-commerce type dealings, however at present it is as well employed for marketing reasons. In this scenario, the online business deals with business model that we are going to implement are online selling in which a customer pays for its desired products. This paper makes a conclusion that after designing and developing the web site, it should be accessible to the people. A web hosting service provider provides hosting services by means of WWW. Additionally, there are different packages depending upon the requirements of the site owner. The companies that offer such hosting services are acknowledged as web hosts who, basically, rent out their domain at some specific charges. However, charges can be paid monthly or annually, depending on the customer’s requirements. Web hosts can also provide data center space and connectivity to the internet for servers. There are many free and paid web hosting providers offering these services. For our Online DVD Shop business we will evaluate the requirements to choose what kind of hosting should we use? The web design of our online DVD shop will completely follow the basic rules of HCI (human computer interaction) and usability.